Teaching Fellow | Birmingham City University | United Kingdom
Dr. Asif Muzaffar is a recognized researcher in Operations and Supply Chain Management, known for advancing quantitative modelling, sustainable operations, and digital supply chain innovation. With 816 citations, 45 documents, an h-index of 16, and an i10-index of 17, his scholarly influence is reflected through publications in leading journals, including Sustainable Production and Consumption, Sustainable Development, Operations Management Research, Technological Forecasting & Social Change, International Journal of Disaster Risk Reduction, and the Journal of Services Marketing. His research portfolio encompasses 21 peer-reviewed journal papers, multiple conference contributions, and ongoing works addressing dynamic pricing, newsvendor models, sustainable procurement, and consumer behavior in digital environments. Dr. Asif Muzaffar’s contributions span supply chain contracts, institutional pressures, triple bottom line sustainability, rebate mechanisms, and technology-enabled service innovations such as AR/VR. His work often integrates simulation modelling, optimization, and game-theoretic frameworks to generate actionable insights for resilient, low-carbon, and digitally enabled supply chain systems. He has disseminated his findings at major international conferences, contributing evidence-based perspectives on biased decision-making, rebate coordination, and supply chain optimization. His research leadership extends to mentoring graduate research, shaping sustainable supply chain methodologies, and contributing as a reviewer for high-impact journals including Technological Forecasting & Social Change and Sustainable Development. Through these scholarly contributions, Dr. Asif Muzaffar has established himself as an influential voice in contemporary sustainable operations and supply chain research.
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